"We are all flowing with the eternal tide, and of the eternal tide only is there no end."
From Shoemaker of Dreams, the autobiography of Salvatore Ferragamo (ed. Skira 2010)

On the 26th of May 2011, Museo Salvatore Ferragamo will inaugurate a new exhibition and museum layout in Florence's historic Palazzo Spini Feroni, the brand's headquarters since 1938. The first two rooms of the museum will be devoted to the history and work of Salvatore Ferragamo, with a rotating display of his most creative women's shoes, styles that best reflect his work, in order to satiate the curiosity of the many Ferragamo fans and lovers of women's shoes. The remaining rooms will host the exhibitions organised by the museum, covering a plethora of new aspects with one common denominator: taking inspiration from the story of Ferragamo and his celebrated shoes.

Salvatore Ferragamo: Inspiration and Visi on. The works on display
This project is the most complex ever to be undertaken by Museo Salvatore Ferragamo. Not considering the museum's permanent collection, in which 102 different shoe styles will be shown, in addition to documents, photographs and the lasts made for Ferragamo's famous customers, the actual exhibition will comprise 255 pieces, including 99 Salvatore Ferragamo shoes dating back to the 1920's through to the end of 1950, along with 156 works of art from public and private collections, not only in Florence and Italy, but around the world.
What ties the Ibis rubra quills cloak, made in the sixteenth century in Brazil and part of Cosimo II de' Medici's collections, on loan from the Museo di Antropologia e Etnologia of Florence, Sano di Pietro's Nativity dating back to the early fifteenth century, Sonia Delaunay's illustrations for the book La prose du Transsibérien et de la petite Jehanne de France, on loan from the Biblioteca Nazionale of Florence, and Andy Warhol's gold leaf shoe designs from the Luigino Rossi Collection of Venice together with Ferragamo's shoes? The answers can be found by taking a step back in time into the imagination of Salvatore Ferragamo and searching for the sources of his creativity.
This exhibition begins with the questions: Is there always a source of inspiration behind an artist's creative idea? Is there just one source that can be easily identified, or is it a series of ideas, often distant in time and space, mixed together like a cocktail beyond the limits of our consciousness? How does inspiration interact with an individual's personal history, with his culture, talent and technical expertise? How does it interact with his emotions? And how can so many suggestions lead to similar ideas in so many different minds at the same time?
The paths to consider are many for any self-respecting artist, but a certain few are the most important.
There were two times in Salvatore Ferragamo's life when the ideal conditions were in place for the processing of the inspiration and vision that would influence the future artist: his arrival in California in the mid 1910's and his return to Italy in 1927, when he decided to settle in Florence, the city that, at that time, was at the heart of the country's artistic and cultural life.

From Hollywood to Florence. The dis covery of Tutankhamen's tomb, avant-garde art and the fascination of applied art in Florence's museum collections
Salvatore Ferragamo's experience in Hollywood, during the birth of the film industry, brought to the young Italian not only notoriety and success as "Shoemaker to the Stars", but also gave him the chance to make extraordinary acquaintances, endlessy study and experiment with his craft. Just one example of the influences on him at this time was the 1922 discovery of the Pharaoh Tutankhamen's tomb in Egypt, which had a significant impact on the fashion world in general, and offered immense creative potential for film. Ferragamo quickly drew on this source of inspiration for the sandal styles and decorations that Cecil B. De Mille, the great director of silent films who was fascinated by the Orient, commissioned from him for the leading roles in The Ten Commandments. A similar occasion would arise a few years later for Ferragamo when the Villa dei Misteri was discovered in Pompei, serving as a source of inspiration in art and contemporary graphics, as well as for Salvatore, in a line of shoes he named Pompeian and the Coturno sandal inspired by the classical world, which closed around the ankle like a Roman sandal, and was the preferred model for his first advertisements. California and the local culture offered continuous inspiration for Ferragamo, in the decorations on Native American accessories and clothing, the combinations of fabric and colours in Quaker quilts and the wealth of South American crafts, which make use of the most extravagant materials, such as colourful bird feathers. These sources of information can be seen in Ferragamo's models of those years and again in innovations during the decades that followed as his signature style.
The shoemaker's decision to return to Italy in 1927 and settle in Florence was given by the need to find expert craftsmen who could produce shoes by hand. However, his desire to find authentic sources of inspiration in the local artisanal and artistic culture also played its part. In Florence, Ferragamo would be awed not only by the city's most famous monuments, celebrated around the world, but also by its many public and private collections providing an extraordinary documentation of examples of applied arts, to which Ferragamo, by his nature, was deeply attracted. The Frederick Stibbert collection, for instance, an eclectic and tasteful assortment of works, gave Ferragamo ideas for the shapes of shoes, the weaving of uppers and even embroidery designs, which he faithfully drew from clothing conserved in the collection. Archaeology collections, the ethnography museum and the natural history museum would similarly serve as infinite wells of inspiration for Ferragamo, spurring ideas, intuitions and creative experiments, both yesterday and today.
Along with his interest in traditions and history, Ferragamo was also fascinated by the experiments in materials and colours that avant-garde artists - first and foremost the Futurists, but also Thayaht, Sonia Delaunay, Marcel Duchamp and Gio Ponti - were conducting in the 1920's, as Florence was becoming an important cultural epicentre.

The Time Spirit
Ferragamo's mind was open to the spirit of the time and continued thus throughout his entire career, revealing not only his influences, but also analogies with contemporary artists and designers working in a multitude of different fields, discovering aesthetic and technological solutions that were very similar to those used by Ferragamo. Examples of these analogies include Jacobsen's famous egg chair, designed the very same year that Ferragamo patented his leather shell sole, a transposition of the chair's ergonomic shape to the sole of a shoe, and Andy Warhol's gold leaf shoes, designed in 1956, exactly the same year of Ferragamo's 18-karat sandal for the wife of a wealthy magnate.
On other occasions, Salvatore Ferragamo's creations and work became the source of inspiration for his contemporaries, with whom he often forged fruitful collaborative relationships, as when Lucio Venna designed the advertisements for certain styles, when Pietro Annigoni painted Ferragamo's portrait, and when Alvaro Monnini designed one of the first silk scarves produced under the Ferragamo label.

Salvatore Ferragamo and Stephen Jones: two creatives si de by side
In his autobiography, Ferragamo writes, "How else can I explain my sense of design? I do not have to search for styles. When I need new ones I select from those that present themselves to my mind as I select an apple from the laden dish upon my table." With these words, the creative would appear to deny any source of inspiration, any reference to anything but his own mind. However, in other passages of his autobiography, in order to explain his train of thought, he more clearly writes of memory and reincarnation, echoing the theosophical theories in vogue in certain cultural-aristocratic Florentine circles of the 1920's and 30's, as Luca Scarlini and Sergio Risaliti have noted in the exhibition catalogue, but this could also be due to the patent difficulty of explaining the concept of creativity in words. Which, in reality, evades definition.
Perhaps creativity can only be recognised, as in the hats designed by Stephen Jones, an eccentric and refined Englishman who has made a fine art of millinery, and who was invited to participate in this exhibition, to demonstrate contemporary creativity in all its fascinating complexities. The first meeting with Stephen Jones took place in Antwerp, during a retrospective of the artist's work at the prestigious Mode Museum, and it quickly became clear how many similarities could be drawn between the work of Jones and that of Ferragamo, despite their different training and cultural backgrounds and the long period of time separating the two artists.
The skilful craftsmanship seen in Ferragamo's work is paralleled by that in Jones' creations, although their techniques and the type of accessories differ. They share the same passion for their work, obsession with quality and infinite experimentation with materials, from the most banal to the most unusual, and rigour of form, along with a healthy sense of humour, which has kept each from taking himself too seriously. Ferragamo placed a rhinoceros horn on the toe of a woman's shoe in the 1930's, and the bottle corks of excellent Tuscan wines on the feet of his most elegant customers, without a care to concealing them. Fifty years later, Jones placed on the head of a woman a lion's paw and a painter's palette covered in paint, with the very same nonchalance.
After Antwerp, the collaboration between the two names began to take shape in Paris and Florence, where Jones visited Museo Salvatore Ferragamo and was able to see Salvatore's shoes close up, although, as an expert of fashion history, he was already familiar with their character and value. Inspired by Ferragamo's creations, Jones chose thirty hats from his archive which will be displayed for the first time in Florence, selecting his pieces based on the central themes of Ferragamo's style and work: colour the architectural shapes of the shoes, creativity, materials, the glamorous Ferragamo customers who wore his shoes and Futurism, chosen as a symbol for Ferragamo's inspiration in art.
Jones has also designed three new hats which will become part of the Museo Salvatore Ferragamo collection, inspired by the most incredible styles that Ferragamo ever created: the multi-colour wedge sandal designed for Judy Garland in 1938, the F-wedge in kidskin and vinilite of 1947, worn on the runway in Dallas with Christian Dior's "New Look" collection, and the cage heel, one of the most innovative - and patented - ideas ever to issue from Ferragamo's ingenious mind.
"With this exhibition," Stephen Jones has said, "I had the opportunity to study Salvatore Ferragamo's work. And what I liked best about him was his jeu d'esprit, his sense of fun and his passion. Like myself, Ferragamo put all his life and work experience into a shoe".


Salvatore Ferragamo
Inspiration and Vision
Museo Salvatore Ferragamo

Recognised by:
The City of Florence

Exhibition promoted and organised by:
Museo Salvatore Ferragamo
Opening: 26 May 2011
Open to the public: 27 May 2011 to 12 March 2012
Opening hours: 10 am - 6 pm
Closed on Tuesdays
Closed on Sundays in August
Entrance fee: € 5

Curators:
Stefania Ricci and Sergio Risaliti
with the contribution of Stephen Jones
Display design:
Silvia Cilembrini and Fabio Leoncini
Video direction:
Daniele Tommaso
Photographs: Antonio Quattrone
Skira catalogue, Italian and English, 168 pages, illust.
With the contribution of:
Cristina Morozzi, Stefania Ricci, Sergio Risaliti, Luca Scarlini and Stephen Jones
The exhibition includes works of art on loan from the following museums and private collections
Archivio Centrale dello Stato, Rome
Biblioteca Nazionale Centrale of Florence
Musée de Tissus de Lyon, France
Musei Provinciali of Gorizia
Museo Archeologico Nazionale of Florence
Museo Archeologico Nazionale 'Gaio Cilnio Mecenate' of Arezzo
Museo Civico of Treviso
Museo di Storia Naturale - Anthropology and Ethnology Section and 'La Specola' Zoology Section, Florence
Stibbert Museum, Florence
Renzo Arbore Collection, Rome
Biagiotti Cigna Foundation, Rome
Marta Bindi Grassi Collection, Florence
CLM Seeber Collection, Rome
Farsettiarte, Prato
Stephen Jones Millinery, London
Sandro Michahelles Collection Florence
Ottavio and Rosita Missoni Collection, Milan
Claudio Monnini Collection, Milan
Museo Richard-Ginori della Manifattura di Doccia, Sesto Fiorentino (Florence)
Private Collection, Florence
Private Collection, Lucca
Private Collection, Rome
Luigino Rossi. Private Collection. Venice
The Bata Shoe Museum, Toronto, Canada
Tornabuoni Arte, Florence

Exhibition sponsors
Insurance
Aon Spa
Transport
Arteria srl
Security systems
Eurosicurezza srl
Air conditioning
Soc. E. Palchetti & C. srl

Press office
Marco Brusamolin
+39 02 77111439
marco.brusamolin@ferragamo.com
Laura Buonocore
+30 055 3360406
laura.buonocore@ferragamo.com
Letizia Campana
+39 055 3360449
letizia.campana@ferragamo.com